Do you have a technology platform to understand the complex and ever-changing DNA structure of your new clientele? Let us explain the problem, solution, and how we make it all easy for you!Try ncyclo Risk Free!
You have marketing data. You have a ton of data. You may have an overwhelming amount of data. What should you do with it?
The answer is simple: don't do a single thing! Let us do the heavy lifting for you by examining your data and making sense of each piece.
What we do here at ncyclo is take the guesswork out of the attribution to each channel. When you have multiple channels driving sales, it's not an easy task to figure out which ones are proving to be the most lucrative and we understand that.
We take the guesswork out of the attribution. You may have television ads, magazine ads, social media ads. These have the potential to drive business with customers sometimes using all channels simultaneously, but which ones you need most is the big question to answer. Our software, for example, allocates fractional credit for producing a desired outcome for each one. Simply put, we have created the world's most advanced algorithm to solve this issue and direct traffic flow where it needs to be!
ncyclo's advanced algorithms combine multiple facets of customer analytics to predict response to a specified offer, recommend which offer to present, classify customers into rich segment profiles and identify Customer Lifetime value and provide detailed revenue attribution drawing from a 360 view of the customer
ncyclo integrated campaign management combines customer data, predictive analytics and marketing campaigns to deliver a custom treatment based on eligibility rules, ranking functions, testing, simulation and optimization provided by a real time decision management system
ncyclo Data Intelligence combines advanced omni-channel data collection capabilities, data management capabilities, data deduplication and cleansing with digital fingerprinting technology to present a single version of the customer as they interact across devices, channels and platforms
Our software applies statistical methodologies to assign a calculated weight to each marketing touchpoint experienced by a prospect prior to becoming a customer
3 stage model based on consideration-visit-purchase cycle involved in high involvement purchases
Leverages models including Monte Carlo, Logistic Regression, Bayesian Probability and nested loops
Software leverages big data processes and technologies to collect, harness and integrate multiple sources of data into the customer data platform
Combines demographic and behavioral with cross channel marketing performance data
Identifies optimal mix of channels and tactics for each audience segment to deliver personalization
Identify Highest Value Customer Segments
Connect post-conversion data to conversion actions recorded via marketing response channels
Optimal combination of tactics to produce greatest long-term monetary value
How Individual touch points impact consumer behavior at a granular segment level. Leverage algorithmic cross channel attribution to measure how one marketing channel affects the performance of another.
What drives multiple conversions across a customer’s lifecycle by understanding your customer journey leading to purchase ?
Deliver a personalized component of your omni-channel strategy by combining demographic and behavioral data with cross channel marketing performance data and rich segmentation profiles
Customer lifetime value by establishing LTV for each customer, identifying the segment into which each customer fits and micro targets highest value customer segments through conversion response analysis.
Likelihood to buy, unsubscribe, recommend, return, purchase online