A Fortune 250 brand in the hospitality industry discovered through algorithmic attribution modeling that a significant amount of their paid search traffic could still be retained by organic search and by using predictive analytics. Through algorithmic attribution, the client could achieve a cost saving of 20% by reducing their paid search spend without any impact on conversions. The client spent more than $36 million on paid search and this recommendation was able to save them significant media spend dollars that could be reallocated to other channels.
A leading retailer discovered through attribution, that the most effective purchase path is a win-back email, display ad, and direct mail piece, resulting in an average transaction value of $135 within a 15-day interaction period. This helped the retailer craft similar purchase paths and interactions to drive incremental sales and acquisitions.
Don't take our word... see what Marketing Science and Technology leaders are saying about ncyclo:
This technology enables a firm to produce a granular record of every touchpoint consumers make in their online purchase journey before they convert at the firm’s website.
Not only does their model provide a more accurate picture of the relative contributions of channels and marketing interventions on conversions, their fine-grained analysis offers important insights about touchpoints that didn’t result in conversions.
Over dozens of API and Integrations with Leading Marketing Technology Providers to ensure we provide a more accurate and complete view of your customer's journey across all media channels.
We couple the latest Technology Architecture with dedicated Account, Marketing Science & Integration Teams to deliver a customized platform with actionable insights to help you make sense of it all.
Information overload fuels demand for Analysts who can translate large datasets into insight. We give you access to our team of analysts and data integration experts who work on comprehensive data extraction, modeling and integration...all accessible and working on your behalf!
Increased Conversions through actionable insights across the media landscape.